Mr. Jerry Engström

Jerry Engström is regarded as one of Sweden´s best marketers and is Sweden’s most popular key-note speaker within tourism and place branding. After a successful career at the British-Dutch consumer goods company Unilever and later as Global Marketing Director of the Swedish Outdoor company Fjällräven Mr Engström decided to change careers and follow his passion – to create a meeting place for outdoor people in the World Heritage High Coast of Sweden. Today FriluftsByn – The Outdoor Village – has been awarded Sweden’s most innovative tourism company.